For the third consecutive year, LEVEY has proudly participated in the 2019 edition of Architect@Work Canada at the Enercare Centre in Toronto. An exclusive industry event, Architect@Work Canada was an unprecedented opportunity to introduce everMagnetic Self Adhesive (everMagnetic-SA) to the Canadian architecture and design community – an innovative new addition to our vast selection of dry erase wallcovering solutions.
We excitedly unveiled everMagnetic-SA as part of our everWalls collection of commercial grade dry erase wallcoverings to the attendees of Architect@Work Canada. Designed for combined magnetic attachment and dry-erasability, this innovative new dry-erase wallcovering is an ideal solution for public environments that may necessitate heavy use such as education, healthcare, hospitality and corporate applications. The benefits of everMagnetic-SA is expected to be popular amongst designers and architects seeking to give clients that require a rapid turnaround time for installation the ultimate collaboration surface that doesn’t sacrifice magnetic performance for it’s convenience.
A cost effective, combined dry erase and magnetic solution that installs conveniently via the innovative self-adhesive backing, everMagnetic-SA allows for immediate use after install and effectively eliminates the accumulation of time, costs and materials used associated with repurposing surfaces into functional, highly magnetic collaboration spaces – all with superior non-ghosting performance.
With Architect@Work Canada as our stage, we wanted to introduce everMagnetic-SA in a unique and engaging way. Joining forces with Toronto-based artist and architecture student Brandon Cesarone (@BC.Arts on instagram) – the LEVEY team commissioned Brandon to execute live artwork during the hours of the event, utilizing everMagnetic-SA as his canvas. This was a grand opportunity to appeal to the creative minds of the A+D community and showcase how LEVEY continuously strives for innovation – Brandon was challenged to formulate a creative piece that draws inspiration from a current topic in the Toronto architecture + design community; the revitalization of Ontario Place.
Albeit not a proposal, Brandon formulated a creative glimpse into the future of ‘what could be’ – a futuristic, international and local transport system that features hyperloops and drone delivery. Extending not only further into Lake Ontario but below the water level as well, Brandon’s creative vision is inspired by the notion of arcology – the fusion of architecture with ecology. The abstract sketch stylistically outlines a centralized city hub above and below Ontario Place – the intention of the piece to encourage the forward-thinking minds of designers and architects to run with their creativity and think beyond the familiar. Guests of the booth were further encouraged to interact with everMagnetic-SA and expand upon Brandon’s vision, no matter how ‘out there’ their idea may be, as everything drawn on the surface was easily erasable.